{"id":7811,"date":"2017-11-03T12:23:33","date_gmt":"2017-11-03T16:23:33","guid":{"rendered":"http:\/\/hunterword.com\/?p=7811"},"modified":"2018-09-14T23:04:16","modified_gmt":"2018-09-15T03:04:16","slug":"new-america-media","status":"publish","type":"post","link":"http:\/\/hunterword.com\/index.php\/new-america-media\/","title":{"rendered":"New America Media, AKA NAM, Shutting Down Officially November 30, 2017 \u2013 It Will Be Missed<\/strong><\/span>"},"content":{"rendered":"

Pacific News Service dba New America Media Announces Closure of Organization<\/strong><\/h3>\n

November 1, 2017 <\/em>\u2013 The board of directors and staff of the nonprofit New America Media (NAM), and its parent organization, Pacific News Service (PNS), announced today that the two entities will cease operations by November 30, 2017.<\/p>\n

\u201cFor 45 years, Pacific News Service has pioneered new ways to diversify American journalism and communications,\u201d said Board Chair Lawrence Wilkinson. Wilkinson is chairman of Heminge & Condell, a strategic advisory and investment firm, and co-founder of Global Business Network (GBN).<\/p>\n

\u201cLong before terms like civic engagement, youth media, collaborative reporting, and inclusive journalism were in vogue, PNS and NAM were inventing how to implement them,\u201d noted fellow board member James Bettinger, longtime director (now emeritus) of the John S. Knight Stanford Journalism Fellowship program.<\/p>\n

Funded by foundation grants and contracts, the news and communications agency launched many successful projects that pushed journalism\u2019s boundaries.<\/p>\n

\u201cWe\u2019ve always aspired to do more than our resources allowed,\u201d said NAM Executive Director Sandy Close. \u201cWe grew too fast, and were reluctant to cut off programs after their funding expired. We reached a point where we were not sustainable, as currently constituted.\u201d<\/p>\n

Of all PNS\u2019 initiatives, none was more ambitious in scope and impact than New America Media. Founded 20 years ago at a Chinese lunch in San Francisco for some 24 ethnic media reporters, it was inspired by PNS\u2019 search for more effective ways to report on an increasingly diverse America. \u201cHow could a mainstream news service like ours do its job when there was no longer a mainstream?\u201d Close said. \u201cWe decided to seek out partnerships with ethnic media outlets that would allow us to share content about and between the Bay Area\u2019s growing racial and language groups.\u201d<\/p>\n

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The founding lunch opened the door to a parallel universe of journalists and media makers hungry to transcend their cultural silos and expand their coverage. Ethnic media leaders realized that, after years of being ignored by the mainstream media, they could gain visibility and respect by coming together.<\/p>\n

\u201cIf you add our combined circulations, we\u2019re larger than the mainstream dailies,\u201d Alex Esclamada, then the publisher of Philippine News, exclaimed.<\/p>\n

New California Media was born by acclamation at that luncheon. What had begun as a modest impulse to diversify PNS\u2019 local news lens turned PNS over the next decade into New America Media.<\/p>\n

Ethnic media became our direction-givers, says Close, inspiring NAM to go beyond journalism to become a quasi-trade association and develop a social marketing arm. NAM organized awards and expos to bring the sector greater visibility, held press briefings with experts and elected officials, coordinated fellowship programs and professional training workshops, facilitated a news exchange, and developed public awareness campaigns that have brought over $10 million to the sector.<\/p>\n

\u201cNAM\u2019s ethnic media directory is like a map of America\u2019s new topography,\u201d says Bettinger.<\/p>\n

He added, \u201cIts gatherings brought reporters from Black, Hispanic, Asian, Middle Eastern, Eastern European, African and Afro-Caribbean communities together \u2013 often for the first time \u2013 educating policy makers even as they expanded the sector\u2019s own knowledge base.\u201d<\/p>\n

To capture their perspectives and document ethnic media\u2019s reach, NAM commissioned some of the country\u2019s first multilingual polls by the late Spanish language pollster Sergio Bendixen. An early poll of the sector\u2019s reach wound up on the front page of the Wall Street Journal, a wakeup call to mainstream journalism. Ethnic media was actually a distinctive genre serving one out of five American adults.<\/p>\n

NAM\u2019s work put ethnic media on the radar in a way nothing else had, recalled founding NAM member Monica Lozano, publisher of the Spanish-language La Opinion and CEO of its parent company, ImpreMedia LLC. \u201cNAM has had such an enormous impact that will live long beyond the organization. It built communal ties that will continue to change the narrative, elevate voices, bring communities together and demonstrate to the larger society that we are stronger than any divisive measures others try to impose.\u201d<\/p>\n

The most exciting part of NAM\u2019s work, Close notes, is seeing the media collaborate across languages and cultures to tackle issues that affected their communities. \u201cBlack media in Arizona stood alongside Arab-American, Latino, Asian-American, and Native American media in denouncing the state law (SB 1070) that would allow police to pull people over and ask for their papers. That\u2019s only one of many examples.\u201d<\/p>\n

Close says NAM would not have existed without the foundation laid by Pacific News Service, and the many reporters who started their careers there.<\/p>\n

Launched in 1970 by noted China scholar Franz Schurmann (who was also Close\u2019s long-time partner) and freelance journalists like Orville Schell, PNS\u2019s mission was to challenge official government narratives about the U.S. role in Indochina.<\/p>\n

When the war ended, PNS used the same model of tapping independent voices to cover other foreign and domestic news.<\/p>\n

One highlight was Jessica Yu\u2019s Academy Award-winning short documentary called \u201cBreathing Lessons,\u201d commissioned by PNS to tell the story of another PNS writer, Mark O\u2019Brian, one of the last 100 Americans to live in an iron lung.<\/p>\n

Over the years, PNS paid particular attention to America\u2019s growing enmeshment in Central America\u2019s wars, the rise of religious fundamentalism as a force for political change, and the impact of unprecedented immigration on every aspect of American life.<\/p>\n

\u201cBut it was PNS\u2019 entry into youth communications that made us realize as journalists we could do more than report; we could actually convene people from the communities we were trying to cover,\u201d recalls Close.<\/p>\n

In the late 1980s and early 90s \u2013 a time of unprecedented urban violence \u2013 PNS wanted to look behind the stereotype of inner city youth as \u201csuper predators\u201d. It began recruiting young people to speak at forums with policy makers and to write for mainstreammedia. \u201cHarper\u2019s Magazine was bemoaning the death of literature, yet here were these young people, inventing new forms of self expression on the streets and in juvenile halls,\u201d says Close.<\/p>\n

Among the multiple youth media projects PNS launched or co-founded were YO! Youth Outlook, Youth Radio, now a national leader in the youth media field; The Beat Within, a weekly publication of writing and art from workshops it led in juvenile halls; and Silicon Valley De-Bug, a zine for young people working on the tech industry\u2019s assembly lines. The Beat Within and De-Bug are also now independent enterprises.<\/p>\n

In 2011, the agency started six youth-produced media platforms in communities that have few homegrown news platforms of their own.<\/p>\n

Four hubs now operate independently as YouthWire, a project of Community Partners. The YouthWire network stretches from Coachella to Merced. Two other hubs, Richmond Pulse and South Kern Sol, are run locally and independently.<\/p>\n

\u201cToday our challenge is to make sure NAM\u2019s work can live on without NAM,\u201d says Close.<\/p>\n

Over the coming weeks, NAM will be exploring alternative ways to continue key projects that leverage ethnic media\u2019s unique access to underserved audiences.<\/p>\n

\u201cWe are confident that, for all the challenges, the ethnic media sector will not disappear,\u201d Wilkinson said. \u201cAs global migration accelerates, too many diaspora populations will need trusted media messengers to stay informed and connected. More immediately, we also believe that the sector\u2019s commitment to work together \u2013 to be a bridge across racial and ethnic divides \u2013 will be more vital than ever.\u201d<\/p>\n

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Gregg Morris can be reached at gmorris@hunter.cuny.edu. His NY Times comment about the closing.<\/a><\/i><\/p>\n

WORD Classified Ads<\/a><\/span><\/h2>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cWe\u2019ve always aspired to do more than our resources allowed,\u201d said NAM Executive Director Sandy Close. \u201cWe grew too fast, and were reluctant to cut off programs after their funding expired. We reached a point where we were not sustainable, as currently constituted.\u201d<\/p>\n

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